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Informa Insider Article by Gemini –Working with CMOs to Get the Best Value in Your Product

Historically, a brand owner/own-label distributor’s marketing or science team would create or design a product for the brand with no input from a contract manufacturing organization (CMO) about whether such a product could, in fact, be manufactured. This is an area where a partnership and cooperation between a CMO and brand owner/own-label distributor can help deliver those projects on time and within budget while achieving the quality and service the brand owner/own-label distributor expects. In this changing regulatory landscape, it is more important than ever for the brand owner/own-label distributor to work with the CMO through all stages of product development and manufacturing to ensure these projects become a reality.

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